Conquest Planning Raises $80 Million in Series B Funding to Revolutionize Financial Planning with AI
Conquest Planning Inc., a technology platform focused on modernizing financial planning with personalized and accessible advice, announced today that it has raised $80 million in Series B funding.
The investment round was led by Growth Equity at Goldman Sachs Alternatives, with notable participation from Canapi Ventures, BDC Capital, Citi Ventures, TIAA Ventures, and USAA, as well as existing investors BNY and Portage. This brings Conquest’s total funding to over $100 million.
Empowering Advisors and Retail Investors with AI-Powered Solutions
Founded in 2018, Conquest was built on the belief that financial planning should be accessible and tailored for both retail investors and ultra-high-net-worth families. The company’s AI-powered software enables financial institutions, including banks, brokerages, wirehouses, insurance firms, and pension providers, to offer personalized, scalable financial advice.
Conquest’s AI-driven tool, the Strategic Advice Manager (SAM), automates complex calculations, allowing advisors and clients to quickly evaluate the impact of various financial scenarios.
This enables more informed decision-making and enhances the overall financial planning process. With the new capital, Conquest plans to accelerate its US expansion and continue evolving its SAM technology to support deeper financial analysis, more efficient onboarding, and improved dynamic content creation.
A Future-Proof Platform for All Stages of Financial Planning
The growing demand for personalized financial advice, especially in times of economic volatility, highlights the importance of Conquest's offerings. Conquest aims to provide flexible, adaptive financial planning solutions that can evolve with individuals’ needs throughout different life stages, whether they are in the borrowing, accumulation, or decumulation phases of their financial journey.
The addition of SAM Bytes, a new offering, will allow advisors to engage with self-directed investors who may not yet be ready for full advisory relationships but need guidance on critical financial decisions.
Dr. Mark Evans, CEO of Conquest Planning, said, “The era of inefficient and inaccurate trial-and-error-based financial planning is over. As investors are demanding greater personalization in all aspects of their financial lives, we’ve unlocked the power of automation and real-time intelligence to bring the advice industry into the modern age.”
He added, “Conquest makes it possible for investors at any stage of life to get the financial advice they deserve. We’re grateful to our partners for embracing our commitment to making high-quality advice more accessible to a broader range of families.”
Conquest has further invested in capabilities tailored to advisors serving generationally wealthy families. Its modern estate and legacy planning features support both pre-mortem and post-mortem advice, helping identify gaps and opportunities while offering proactive recommendations aligned with family legacy goals and overall financial plans.
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Conquest already serves over 60% of Canada’s financial advisor market and is expanding rapidly in the US and UK. With clients like RBC, Manulife, and BNY Pershing, it has enabled nearly 1.5 million financial plans.
